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About Bicycle Trip

50 Years of Serving the Santa Cruz Cycling Community

Independent and locally owned, the Bicycle Trip has enjoyed providing quality bicycle sales, service, repair, personalized bike fittings and performance optimization in Santa Cruz since 1973! Take a deep dive into our story and history here

We feature all types of bikes; electric, road, mountain, kids, urban and a huge selection designed specifically for women. Our curated product mix features parts, clothing and accessories from the world's most inspiring and innovative brands. 

We offer electric bikes from Giant, Liv, CUBE, Intense, Cannondale, Aventon, Norco and Rocky Mountain. Electric bikes start at only $1299! We feature analog bikes from Giant, Liv, Cannondale, GT, Yeti, Intense, Allied Cycle Works, Norco, Rocky Mountain and Electra. We present cycling clothing for road and mountain by Castelli, Sportful, Troy Lee Designs, 100% and Giro. We suggest helmets by Giro, Bell and Nutcase. 

We’re well known as the friendliest bike shop in town. Our Service team is a standout; we’re happy to fix your flat, tune, lube and adjust your ride, dial-in your electronic drivetrain, even perform a factory service on your front and rear shock - complete overhaul(s)! All estimates are free. 

Did you purchase a bike from another company or manufacturer online? No sweat! We’re happy to help you down the road to a safe, comfortable, high-performance ride experience. Simply visit our shop and we’ll make sure your purchase is ready to pedal.

Our commitment to cycling and to the Santa Cruz community spans decades and includes Project Bike Tech, an innovative non-profit whose programs offer technical training in bicycle mechanics, preparing youth for job opportunities within the bicycle industry. Additionally, youth are introduced to the bicycle as an alternative source of mainstream transportation, a road to healthy living, and a means for connecting with the outdoors. 

Co-owners Berri Michel and Aaron and Rachael Jacobs continue to align with non-profit organizations within the community geared toward educating the public and making bikes a part of the solution, including Project Bike Tech, Ecology Action, Mountain Bikers of Santa Cruz, and Bike Santa Cruz County.

We believe in cultivating community, promoting cycling as a solution to societal challenges like childhood obesity and global warming, and providing friendly and professional service for all.

The entire staff at The Bicycle Trip is totally nuts about bikes. Our experience, knowledge and interests range from elite enduro and downhill to road racing, trials riding, bike packing and touring, commuting and casual cruising. We are a professional and family oriented Santa Cruz bike shop and would love to help you find the perfect bike that matches your interest, experience, lifestyle and budget.

We’re always looking for young talent to add to our team of bike fanatics. Interested in working at the Trip? Send us your resume and cover letter telling us a little about yourself and why you would like to join the Bicycle Trip family.

We’re here and happy to ready you and your ride for your next cycling adventure! See you soon.


Why Choose The Bicycle Trip?

Woman shopping for cycling apparel

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Bike Fitter recording measurements

Friendly & Expert Staff

We aren't your average bike shop. Our staff is helpful and passionate about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Bike Technician working on a bike

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Your Complete Cycling Resource

All Cyclists Welcome

We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.

Experienced Employees

Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.

Full Service Center

Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.

Professional Bike Fit

Proper bicycle fit is essential to enjoying the ride. Our certified fit specialists learn about you, evaluate you in the riding position, and configure your bike to meet your cycling goals.