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Bicycle Trip

About Bicycle Trip

50 Years of Serving the Santa Cruz Cycling Community

Since 1973, the Bicycle Trip has been a locally owned and independent provider of top-quality bicycles, bike fittings, performance optimization, and repair services in Santa Cruz. We're proud to have served the Santa Cruz cycling community for half a century, and we invite you to dive deep into our story and history.

Our product mix is carefully curated and features all types of bikes, including electric, road, mountain, kids, urban, and a wide selection designed specifically for women. We're proud to carry products from the world's most innovative and inspiring brands, and we offer electric bikes from Giant, Pivot, Liv, CUBE, Intense, Cannondale, Aventon, Norco, and Rocky Mountain, starting at just $1299. We also feature analog bikes from Giant, Pivot, Liv, Momentum, Cannondale, Roll Bicycle Company, Intense, Allied Cycle Works, Norco, Rocky Mountain, and Electra.

Our selection of cycling clothing for road and mountain includes options from Castelli, Troy Lee Designs and Giro, and we offer helmets from Giro, Bell, and Nutcase.

At the Bicycle Trip, we pride ourselves on being the friendliest bike shop in town, and our Service team is second to none. We offer a full range of services, from fixing flats and tuning to adjusting your ride, dialing in your electronic drivetrain, and performing complete overhauls on your front and rear shocks. Best of all, all estimates are free.

If you've purchased a bike from another company or manufacturer online, don't worry. We're happy to help you down the road to a safe, comfortable, high-performance ride experience. Simply bring your purchase into our shop, and we'll make sure it's ready to pedal.

Our commitment to cycling and to the Santa Cruz community runs deep, spanning decades and including programs like Project Bike Tech, a nonprofit that provides technical training in bicycle mechanics to prepare youth for job opportunities in the industry. We also support nonprofits like Ecology Action, Santa Cruz Mountain Trail Stewardship, and Bike Santa Cruz County, all of which are dedicated to educating and encouraging the public and making bikes a part of the solution to societal challenges.

Co-owners Berri Michel, and Aaron and Rachael Jacobs continue to align with these organizations and others in the community to promote cycling as a solution to societal challenges and to provide friendly and professional service for all.

At the Bicycle Trip, we're passionate about bikes. Our staff members have a wide range of experience, knowledge, and interests, from elite enduro and downhill to road racing, trials riding, bike packing and touring, commuting, and casual cruising. We're a professional and family-oriented Santa Cruz bike shop, and we're always looking for talented individuals to join our team of bike fanatics. If you're interested in working with us, please send us your resume and cover letter.

We're here and ready to help you and your ride get ready for your next cycling adventure. We hope to see you soon!

Best of Santa Cruz 2023

Good Times Best of Santa Cruz 2023

Year after year, Bicycle Trip is honored to earn the distinction of Best Bicycle Shop in a Good Times survey of residents of Santa Cruz County and surrounding areas. 

Why the recognition and accolades matter:

  • Consistent Quality: Bicycle Trip's consecutive wins showcase our commitment to delivering exceptional products and services that consistently meet or exceed customer expectations.

  • Trust and Reputation: Winning the "Best Bicycle Shop" title repeatedly has built trust and solidifies Bicycle Trip's reputation as a reliable and knowledgeable establishment.

  • Customer-Centric Approach: We prioritize customer needs, providing outstanding service and personalized recommendations to ensure customer satisfaction.

  • Expertise and Knowledge: The recognition highlights Bicycle Trip's expertise in the bicycle industry, with well-informed staff capable of providing valuable advice on bike selection, maintenance, and repairs.

  • Community Engagement: We actively support and engage with the local cycling community, demonstrating our involvement and commitment to the Santa Cruz area.

Overall, being voted the "Best Bicycle Shop" in Good Times year after year highlights Bicycle Trip's excellence in product quality, customer service, expertise, and community engagement. It reinforces our position as a trusted and reliable destination for cyclists in Santa Cruz.

Good Times has been the leading free weekly in Santa Cruz County for more than 40 years, with a circulation of 35,000 and readership of 96,000 each week. Good Times is available at nearly 700 distribution points including the University of California at Santa Cruz, diverse communities from Davenport to Watsonville, the San Lorenzo Valley, and top visitor destinations. Good Times has been recognized as California’s Best Weekly FOUR YEARS IN A ROW!

Why Choose The Bicycle Trip?

Woman shopping for cycling apparel

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Bike Fitter recording measurements

Friendly & Expert Staff

We aren't your average bike shop. Our staff is helpful and passionate about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Bike Technician working on a bike

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Your Complete Cycling Resource

Image of bicycle riders at Bicycle Trip

All Cyclists Welcome

We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.

Image of Bicycle Trip employees

Experienced Employees

Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.

Bike Mechanic working a bicycle image

Full Service Center

Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.

person getting fitted on a bike

Professional Bike Fit

Proper bicycle fit is essential to enjoying the ride. Our certified fit specialists learn about you, evaluate you in the riding position, and configure your bike to meet your cycling goals.