Showrooms Open | Pre Book Your 2021 Bike Now!

Effective immediately, our Santa Cruz and Capitola locations are open during special hours of operation; significant shortages of bicycles, bicycle parts and bicycle accessories necessitates this adjustment. Santa Cruz; Closed Sunday and Monday, open 11-6 Tuesday-Friday, open 10-6 Saturday. Capitola; Closed Sunday and Monday, open 11-6 Tuesday-Friday, open 10-6 Saturday. Our showrooms are now open. We will continue to follow all CDC guidelines regarding cleanliness, distancing and materials handling.

Pre book your 2021 bike NOW! The state of the bicycle industry has changed for the foreseeable future. The shortage of bicycles will continue for years to come. Sales of bicycles were up well over 100% in 2020 while imports of bicycles grew only 25%. Additionally, bike companies are constrained by a backed-up supply chain, clogged ports of entry, and increased delivery costs. Many, even most, 2021 bikes are sold out. With few exceptions, we’ll receive only what we’ve already ordered in 2021, and will look to 2022 inventory to restock our sales floors. We’ve placed huge orders with all of our bicycle brand partners; Giant, Liv, Momentum, Cannondale, CUBE, Norco, Intense, GT, Yeti and Aventon. We’re collecting humble deposits that are transferable and refundable. Many of our backordered bikes will be sold, even sold out, before they ship to our stores. Please visit either of our locations and we’ll get your name on a new 2021 bike. Thank you for your understanding. We look forward to seeing you soon. Take care.

Sample Sale Pricing;

Cervelo P3; Reg. $5999 - Sale $3599

CUBE Agree (electric); Reg. $4999 - Sale $2999

Allied ABLE Force; Reg. $5499 - Sale $3849

Smith Optics Helmets and Glasses; 40% Off

Cycling Apparel; Up to 60% Off

Cycling Shoes; Up to 75% Off