Announcing Special Hours of Operation at our Capitola Location

Our Capitola location will be closed the following Fridays due to a shortage of staff; 5/13, 6/3, 6/10 & 6/24. Sorry for the inconvenience!

We Have Bikes on Sale! Save Now on Analog and Electric Models!

Predictably, supply is limited, first to come - first to save!

Both locations feature sale bike inventory!  Consider some SAMPLE savings below.

Hurley Layback Electric Cruiser: Was $1299.99 Now $779.99

Hurley Laguna Electric City: Was $1599.99 Now $959.99

CUBE Agree Hybrid C62 Race Electric: Was $5000.00 Now $2000.00

CUBE Reaction Hybrid Electric: Was $4049.99 Now $3399.99

Intense Primer S: Was $6599.99 Now $4619.99

Intense Tracer Pro: Was $6299.99 Now $4409.99

Intense Primer Expert: Was $4599.99 Now $3219.99

Norco Storm 5: Was $749.00 Now $449.99

Norco Storm 4: Was $799.00 Now $519.99

Norco Storm 3: Was $899.00 Now $584.99

Norco Sight VLT C3 Electric: Was $5399.00 Now $4049.99

Yeti SB130 TLR: Was $8000 Now $5200.00

Yeti SB130 CLR: Was $5900 Now $4130.00

35% Off 26" and 29" Wheel BMX Bikes - Great Selection!

All Bike Racks Are Now on Sale!

All in-stock bike racks (for vehicles) are currently on sale! Save 10% on all in-stock racks. Or, if you're purchasing a Kuat NV 2.0 or NV Base 2.0, you could choose instead to receive a FREE NV Series Bike Ramp to assist in loading your bike(s). Given the ongoing supply challenges now and for the foreseeable future, we stocked up!

Save Up to 75% on Sale Shoes and Clothing! Save 25% On All Bib Shorts!

Our Santa Cruz location houses our Clearance items. We recently received our 2022 Spring and Summer clothing orders. We need to make some room! Save up to 75% on road and mountain shoes and clothing!

Take Up to 50% Off 2021 Ride Concepts Shoes! Premium Performance Kicks for Mountain Biking! Rider Designed - Rider Owned! 15% Off In-Stock Pedals When You Purchase a Pair of RC Shoes!

Transition: Was $160.00 Now $80.00

Skyline: Was $150.00 Now $75.00

Hellion Elite: Was $140.00 Now $98.00

Hellion: Was $120.00 Now $84.00

Livewire: Was $100.00 Now $70.00