Announcing Special Hours of Operation at our Capitola Location

Our Capitola location will be closed for staff lunch breaks from around 1pm to around 2pm. Sorry for the inconvenience and thanks for your understanding! 

Our Capitola location will be closed on Saturday, August 6th. Sorry for the inconvenience. Our Santa Cruz location is open 10-6. See you there!

We Have Bikes on Sale! Save Now on Analog and Electric Models!

Predictably, supply is limited, first to come - first to save!

Both locations feature sale bike inventory! Consider some SAMPLE savings below.

Hurley Layback Electric Cruiser: Was $1299.99 Now $779.99

Hurley Laguna Electric City: Was $1599.99 Now $959.99

CUBE Agree Hybrid C62 Race Electric: Was $5000.00 Now $2000.00

CUBE Reaction Hybrid Electric: Was $4049.99 Now $3399.99

Intense Primer S: Was $6599.99 Now $4619.99

Intense Tracer Pro: Was $6299.99 Now $4409.99

Intense Primer Expert: Was $4599.99 Now $3219.99

Norco Storm 5: Was $749.00 Now $449.99

Norco Storm 4: Was $799.00 Now $519.99

Norco Storm 3: Was $899.00 Now $584.99

35% Off 26" and 29" Wheel BMX Bikes - Great Selection!

Most Bike Racks Are Now on Sale!

Most in-stock bike racks (for vehicles) are currently on sale (excluding Kuat NV and Piston Pro X). Save 10% on most in-stock racks. Given the ongoing supply challenges now and for the foreseeable future, we stocked up!

Save Up to 75% on Sale Shoes and Clothing! Save 25% On All Bib Shorts!

Our Santa Cruz location houses our Clearance items. We recently received our 2022 Spring and Summer clothing orders. We need to make some room! Save up to 75% on road and mountain shoes and clothing!

Take Up to 50% Off 2021 Ride Concepts Shoes! Premium Performance Kicks for Mountain Biking! Rider Designed - Rider Owned! 15% Off In-Stock Pedals When You Purchase a Pair of RC Shoes!

Transition: Was $160.00 Now $80.00

Skyline: Was $150.00 Now $75.00

Hellion Elite: Was $140.00 Now $98.00

Hellion: Was $120.00 Now $84.00

Livewire: Was $100.00 Now $70.00